80: Virtual Business Leadership, Adjusting or Pivoting Under Quarantine, and Why Now is the Best Time to Start a Company with Liam Martin

The Maverick Show with Matt Bowles

Liam Martin jumps back on the podcast from under quarantine in Canada. He describes the impact COVID-19 has had on his two primary businesses—one of which increased sales and one of which was completely ground to a halt. He gives specific advice to entrepreneurs about how to assess the effects on your business, and how to adjust or pivot accordingly. His advice ranges from expense cutting strategies for cash-strapped companies to buying additional businesses in particular spaces for companies with extra capital. He discusses his projections for the future of remote-work in the post-COVID-19 era, and why he anticipates a spectacular resurgence of digital nomadism and related companies. He then goes on to talk about how to be caring and empathetic towards your customers during this period, while continuing to sell. He shares the keys to effective virtual business leadership and the differences with in-office company leadership. He explains how to effectively structure remote company meetings and utilize KPIs. He also talks about the crucial importance of mental and emotional health during the pandemic and gives tips on what he does for himself and how he supports his team. He then offers techniques for effective remote communication, collaboration, and project management, emphasizing the crucial importance of refining written processes. He shares the practices his company has used for ‘cross-training’ in anticipation of 20% of his staff being out sick at any given time. Liam then invites Maverick Show listeners to attend his free, one-day, virtual event, “Remote Aid 2020” that brings together leaders in the remote business space to share knowledge, answer questions, and help your company survive and thrive during the pandemic. Liam then shares tips for remaining productive under quarantine, and discusses the new entrepreneurial opportunities and why now is the best time to start a business. FULL SHOW NOTES AVAILABLE AT www.TheMaverickShow.com