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EP 49 I Christian Giesel: The role of marketing in shaping the future of agriculture with Syngenta
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Christian Giesel, the Head of Marketing at Syngenta South Africa is the guest on this exciting podcast episode.
Syngenta is a global agribusiness company that plays a pivotal role in shaping the future of agriculture through innovative marketing strategies. Christian's passion for sustainable agriculture and his deep understanding of the marketing landscape has been instrumental in driving Syngenta's mission to nourish crops while preserving the environment.
The episode explores Syngenta's commitment to sustainability, its innovative approach to engaging with farmers through their marketing efforts, and how Christian and his team navigate the ever-evolving digital landscape. Additionally, the challenges facing the agriculture sector in South Africa, such as high input costs and climate conditions, are discussed.
Episode timestamps:
00:05:50 Supporting farmers through challenging times.
00:10:01 Promoting sustainable farming practices.
00:12:46 Diverse marketing message for growers.
00:22:35 Adapt marketing strategies to diverse markets.
00:25:03 Agriculture is constantly evolving.
00:31:09 Appreciate R&D behind product costs and new product launch.
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