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The Best of Season 2

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Manage episode 390529241 series 3413834
Content provided by Murphy Cobb & Associates Ltd, Murphy Cobb, and Associates Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Murphy Cobb & Associates Ltd, Murphy Cobb, and Associates Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months.

Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different topics; from diversity and inclusion, to AI, virtual production, and the seismic shifts that have happened in advertising production in recent years.
How important is storytelling in advertising and how heavily should brands rely on data to inform their content decisions? Where in the process of devising your next campaign should you begin to think about DE&I? Can AI generated content be copyrighted?

Answering these questions and many more are:

· Rishad Tobaccowala - Author, Speaker, and Podcaster

· Efrain Ayala - Global Creativity and D&I Director at Reckitt.

· Andrew Robertson - President & CEO of BBDO Worldwide

· Nick Johnson - Global Head of Tech, Media & Comms at Osborne Clarke

· Melania Kulczycka - Client Director at VuFinder Studios

Season 3 of The MCA Prodcast will be landing in early 2024!

Hosted by Pat Murphy

Connect with Murphy Cobb and The Prodcast:

Murphy Cobb & Associates | The MCA Prodcast | LinkedIn | Instagram | Email

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 390529241 series 3413834
Content provided by Murphy Cobb & Associates Ltd, Murphy Cobb, and Associates Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Murphy Cobb & Associates Ltd, Murphy Cobb, and Associates Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months.

Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different topics; from diversity and inclusion, to AI, virtual production, and the seismic shifts that have happened in advertising production in recent years.
How important is storytelling in advertising and how heavily should brands rely on data to inform their content decisions? Where in the process of devising your next campaign should you begin to think about DE&I? Can AI generated content be copyrighted?

Answering these questions and many more are:

· Rishad Tobaccowala - Author, Speaker, and Podcaster

· Efrain Ayala - Global Creativity and D&I Director at Reckitt.

· Andrew Robertson - President & CEO of BBDO Worldwide

· Nick Johnson - Global Head of Tech, Media & Comms at Osborne Clarke

· Melania Kulczycka - Client Director at VuFinder Studios

Season 3 of The MCA Prodcast will be landing in early 2024!

Hosted by Pat Murphy

Connect with Murphy Cobb and The Prodcast:

Murphy Cobb & Associates | The MCA Prodcast | LinkedIn | Instagram | Email

  continue reading

24 episodes

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