Discover Self Awareness & Authenticity
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"Know Your Audience, Know Yourself: A Deep Dive into Emotional Marketing and Authenticity | Episode 2"
Description:
In Episode 2 of the Artist Accelerator, we take you on a journey through the art of understanding your audience and yourself. Learn why creating a detailed profile of your "ideal fan" is essential and how it can shape your entire marketing and branding strategy.
Topics Covered:
Creating a fan profile and why it matters
The psychology of emotional vs. intellectual marketing
Real-world examples: How brands like Cheerios hit the emotional sweet spot
The role of self-awareness and authenticity in connecting with your audience
Exploring your values and ethos as an artist
💡 Key Takeaways:
The power of meeting your audience where they are
How to make a heart-centered approach to marketing
The balance between providing value and entertainment in your content
Take Action:
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------- Contents of this episode ----------
0:00 - Using emotion to connect with audience.
3:19 - Personal growth and self-awareness.
6:50 - Romantic fantasy and toxic relationships.
11:28 - Personal growth and spirituality.
16:49 - Content creation, target audience, and brand alignment.
21:11 - Marketing and selling with a focus on understanding the audience.
51 episodes