New Technology and the Future of Surveys

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By Brian Southwell and WNCU public radio. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Many of us can remember someone calling us at home on a landline phone or stopping us in a parking lot with a pencil and paper to ask survey questions. Machine learning, artificial intelligence, and other new technologies are transforming the work of measuring public opinion, though, and we seem to be at the dawn of a new chapter of survey research. Trent Buskirk of Bowling Green State University has been part of that story and he shares his forecasts for the future on this episode.

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