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#76 The end of rules-based attribution is nigh!

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Manage episode 360657411 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show notes and full transcript is available at https://bit.ly/3MYs3iH.

00:15 - Intro
01:31 - Topic
33:00 - Wind down
35:20 - Outro

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!

The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 360657411 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show notes and full transcript is available at https://bit.ly/3MYs3iH.

00:15 - Intro
01:31 - Topic
33:00 - Wind down
35:20 - Outro

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!

The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.

  continue reading

118 episodes

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