#82 The person in personalisation (with David Mannheim @ Made With Intent)

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11M ago 49:25

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Full show notes and transcript - https://bit.ly/44ixVIi.

00:15 - Intro
04:10 - Conversation
46:20 - Rapid fire

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Episode Summary:

Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation.

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Key Takeaways:

The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch?

Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection.

The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication.

Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts.

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Quotes of the Episode:

"Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David

"Moving from quantity to quality is probably the main measure." - David

"AI does make, what is intended to be a personal process, inherently more impersonal." - David

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About The Measure Pod:

Join Dan and Dara from Measurelab alongside Bhav from CRAP Talks every week as they decode the marketing and product analytics industry. The Measure Pod offers expert insights, discussions, and a fresh perspective on data analytics. Perfect for industry professionals and newcomers alike, delve deep, stay updated, and enhance your analytics know-how with each episode. Dive in and optimize your data analytics journey!

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