#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)

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6M ago 48:18

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Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM

00:02:02 - Introducing special guest Tim Ceuppens
00:04:02 - Tim's backstory and career journey
00:08:00 - The problem with data meetings
00:09:08 - Applying psychology of data in practice
00:10:13 - The challenge with agency reporting
00:12:09 - The role of curiosity in data and marketing
00:13:19 - The use of anchoring in data presentation
00:15:06 - The framework for measuring campaigns
00:19:24 - The use of anchoring before presenting data
00:21:17 - The myth of data as the sole success factor
00:24:15 - Rapid Fire Questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics.

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Quotes of the Episode:

"...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim

"...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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