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A Queen of Advertising

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Manage episode 278554536 series 1301223
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This has been an exceptionally difficult year for advertisers. With shops closed and holidays cancelled, many advertisers saw their revenues drop. Amol Rajan speaks to Annette King, UK boss of Publicis Groupe, the ad giant that includes Saatchi & Saatchi. Even before the pandemic her industry faced enormous structural threats, including the dominance of Facebook and Google in the ad market.

This programme includes clips from the British Airways 'Face' advert (1989) directed by Hugh Hudson, and McDonald's 'McDelivery' advert (2020) directed by Los Perez.

Studio Engineer: John Boland Producer: Hannah Sander

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754 episodes

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A Queen of Advertising

The Media Show

684 subscribers

published

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Manage episode 278554536 series 1301223
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This has been an exceptionally difficult year for advertisers. With shops closed and holidays cancelled, many advertisers saw their revenues drop. Amol Rajan speaks to Annette King, UK boss of Publicis Groupe, the ad giant that includes Saatchi & Saatchi. Even before the pandemic her industry faced enormous structural threats, including the dominance of Facebook and Google in the ad market.

This programme includes clips from the British Airways 'Face' advert (1989) directed by Hugh Hudson, and McDonald's 'McDelivery' advert (2020) directed by Los Perez.

Studio Engineer: John Boland Producer: Hannah Sander

  continue reading

754 episodes

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