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#428 Leveling Up: Jordan Barclay's Strategy in Dominating Kids' Content with Spawnpoint Media
Manage episode 398222659 series 1511965
Content provided by Mentored. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mentored or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jordan Barclay is a young CEO who runs Spawnpoint Media, a gaming media network based in Melbourne. The company has become highly successful in online content for children. Jordan started the company when he was 9, building it from scratch using his YouTube handle, EY Streem. He now has an impressive 8.4 million subscribers.
As CEO, Jordan talks about the business model that has made Spawnpoint Media the most watched content for kids on YouTube. He emphasizes the company's family-friendly and brand-safe approach, highlighting its ownership of major digital media brands and collaborations with global giants.
Jordan and Mark delve into the inner workings of Spawnpoint Media, discussing how Jordan leads a team of Gen Z employees and emphasizes the significance of company culture.
The focus shifts to monetization strategies as Jordan breaks down how Spawnpoint Media turns views into revenue. He shares successful brand integration examples and discusses the challenges and negotiations involved. He also sheds light on the role of data in decision-making and explains why brands often underestimate the strength of small-play media.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up/Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Hosted on Acast. See acast.com/privacy for more information.
458 episodes
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Manage episode 398222659 series 1511965
Content provided by Mentored. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mentored or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jordan Barclay is a young CEO who runs Spawnpoint Media, a gaming media network based in Melbourne. The company has become highly successful in online content for children. Jordan started the company when he was 9, building it from scratch using his YouTube handle, EY Streem. He now has an impressive 8.4 million subscribers.
As CEO, Jordan talks about the business model that has made Spawnpoint Media the most watched content for kids on YouTube. He emphasizes the company's family-friendly and brand-safe approach, highlighting its ownership of major digital media brands and collaborations with global giants.
Jordan and Mark delve into the inner workings of Spawnpoint Media, discussing how Jordan leads a team of Gen Z employees and emphasizes the significance of company culture.
The focus shifts to monetization strategies as Jordan breaks down how Spawnpoint Media turns views into revenue. He shares successful brand integration examples and discusses the challenges and negotiations involved. He also sheds light on the role of data in decision-making and explains why brands often underestimate the strength of small-play media.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up/Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Hosted on Acast. See acast.com/privacy for more information.
458 episodes
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