It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#444 The PR Playbook: Mastering your message with Odette Barry
MP3•Episode home
Manage episode 419267373 series 2914938
Content provided by Mentored. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mentored or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Odette Barry is a seasoned publicist, Public Relations mentor, and the Director of Odette & Co, a thriving PR and digital marketing agency based in Byron Bay.
With over 15 years of industry experience, Odette has honed her expertise in crafting compelling narratives and amplifying the voices of businesses across various sectors.
Now as the head honcho of Odette & Co, Odette is dedicated to fostering strong relationships with clients and her talented team, embodying a collaborative approach grounded in trust and integrity. Her consultancy arm has garnered acclaim for its ability to tackle complex communications challenges and deliver tangible results for clients spanning the technology, education, beauty, wellness, health, and fashion sectors.
We spoke about how PR has evolved, creating the right relationships, the importance of controlling your own story, how most marketing boils down to common sense, her work with startups, handling PR disasters, and much more.
Learn more about Odette's work here:https://www.odetteandco.com.au/
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Hosted on Acast. See acast.com/privacy for more information.
463 episodes
MP3•Episode home
Manage episode 419267373 series 2914938
Content provided by Mentored. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mentored or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Odette Barry is a seasoned publicist, Public Relations mentor, and the Director of Odette & Co, a thriving PR and digital marketing agency based in Byron Bay.
With over 15 years of industry experience, Odette has honed her expertise in crafting compelling narratives and amplifying the voices of businesses across various sectors.
Now as the head honcho of Odette & Co, Odette is dedicated to fostering strong relationships with clients and her talented team, embodying a collaborative approach grounded in trust and integrity. Her consultancy arm has garnered acclaim for its ability to tackle complex communications challenges and deliver tangible results for clients spanning the technology, education, beauty, wellness, health, and fashion sectors.
We spoke about how PR has evolved, creating the right relationships, the importance of controlling your own story, how most marketing boils down to common sense, her work with startups, handling PR disasters, and much more.
Learn more about Odette's work here:https://www.odetteandco.com.au/
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Hosted on Acast. See acast.com/privacy for more information.
463 episodes
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