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MFG MONKEY | Chris Peer: Navigating Marketing in Manufacturing: Insights and Strategies
Manage episode 418361268 series 3565046
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Dustin sits down with Chris Peer to discuss the evolving role of marketing in the manufacturing industry, emphasizing the need for a clear value proposition and a strong marketing strategy. They highlight the importance of tracking key performance indicators (KPIs) and measuring return on investment (ROI). The conversation addresses the unique challenges small manufacturing companies face in marketing, covering topics like understanding the buyer's journey, creating a compelling website, and using analytics to drive decisions. Chris offers practical insights and resources to help small manufacturers improve their marketing efforts.
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https://www.linkedin.com/in/chrispeer/
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Chapters
00:00 Introduction and the Importance of Marketing in Manufacturing
02:32 Crafting a Compelling Value Proposition and Messaging
06:25 The Significance of a Marketing Strategy
12:29 Tracking KPIs and Measuring ROI
35:07 Marketing Challenges for Small Manufacturing Companies
39:02 The Importance of a Strong Value Proposition
44:32 Creating an Effective Marketing Team
53:26 The Role of a Website in Marketing
59:28 Using Templates and Guides for Efficiency
01:05:13 Analyzing Data through Analytics and Reporting
29 episodes
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