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Lisa King: AF Founder on the alcohol-free brand launching in US retail stores

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Manage episode 415574510 series 2098285
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Another kiwi startup has broken into the US market.

Alcohol-free brand AF is launching its products in US retail stores Target and Walmart from today.

Founder Lisa King told Mike Hosking that they’ve been in the US market for 12 months and have gone from being in 400 stores nationwide to over 2100 stores.

She said their success comes from being alcohol-free, as they were one of the first brands to launch in that category in the US.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

4841 episodes

Artwork
iconShare
 
Manage episode 415574510 series 2098285
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Another kiwi startup has broken into the US market.

Alcohol-free brand AF is launching its products in US retail stores Target and Walmart from today.

Founder Lisa King told Mike Hosking that they’ve been in the US market for 12 months and have gone from being in 400 stores nationwide to over 2100 stores.

She said their success comes from being alcohol-free, as they were one of the first brands to launch in that category in the US.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

4841 episodes

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