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Is TikTok Changing for the Worse?

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Manage episode 401979456 series 2320670
Content provided by Andrea Jones and Andréa Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrea Jones and Andréa Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Has TikTok lost its magic?

That’s a question I’ve been asking lately, and I think I have a pretty clear answer now.

With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt.

Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different.

In this episode, I’m exploring exactly what that difference is, whether it’s a sign of the great things to come or its downfall, and what it means for you and your marketing strategy.

In this episode of the podcast, I talk about:

  • My bad first date with TikTok
  • The TikTok magic fading
  • Discovery engines
  • What has changed on TikTok since 2022
  • The single biggest thing ruining the app
  • The TikTok virality challenge

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293

  continue reading

319 episodes

Artwork
iconShare
 
Manage episode 401979456 series 2320670
Content provided by Andrea Jones and Andréa Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrea Jones and Andréa Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Has TikTok lost its magic?

That’s a question I’ve been asking lately, and I think I have a pretty clear answer now.

With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt.

Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different.

In this episode, I’m exploring exactly what that difference is, whether it’s a sign of the great things to come or its downfall, and what it means for you and your marketing strategy.

In this episode of the podcast, I talk about:

  • My bad first date with TikTok
  • The TikTok magic fading
  • Discovery engines
  • What has changed on TikTok since 2022
  • The single biggest thing ruining the app
  • The TikTok virality challenge

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293

  continue reading

319 episodes

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