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PLS Structural Equation Modeling with Marko Sarstedt

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Manage episode 313477765 series 3272662
Content provided by minhaaj rehman and Minhaaj rehman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by minhaaj rehman and Minhaaj rehman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marko Sarstedt is a chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and an adjunct professor at Monash University Malaysia. His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly etc

--- Send in a voice message: https://podcasters.spotify.com/pod/show/minhaaj/message
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37 episodes

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Manage episode 313477765 series 3272662
Content provided by minhaaj rehman and Minhaaj rehman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by minhaaj rehman and Minhaaj rehman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marko Sarstedt is a chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and an adjunct professor at Monash University Malaysia. His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly etc

--- Send in a voice message: https://podcasters.spotify.com/pod/show/minhaaj/message
  continue reading

37 episodes

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