Celebrate FiberMax Cotton’s 25th Anniversary with Mark Kelling, BASF’s Southwest Area Manager.

The Modern Cotton Story

FiberMax Cotton turns 25 this year, a milestone in the cotton industry, and a landmark for quality cotton. Join us to learn about the history of FiberMax Cotton with Mark Kelling, Area Manager for the Southwest at BASF, as he explains the importance of FiberMax cotton seed to growers across the American farm belt — and how FiberMax has been particularly important to growers in Texas and Arizona. Mark has a deep and storied career in the cotton business and FiberMax cotton seed. Listen to how the cotton industry has changed over the years and how FiberMax cotton seed has helped growers by providing important innovation and high-quality cotton varieties year in and year out. Also, learn how FiberMax Cotton has become so important to textile mills around the world. This is a great conversation with a leading expert on the cotton business. Want to learn more about cotton? Then don't miss this week's podcast. Hosted by Rachel Walters of BASF, and interviewed by industry consultant Bob Antoshak.