Defining success in sustainability with Jessica Monserrate of BASF.

The Modern Cotton Story

Hear from leading sustainability expert, Jessica Monserrate, PhD, Head of Sustainability North America for BASF as we discuss what’s necessary to define success in sustainability. For Ms. Monserrate, success is defined as applying scientific and real-world innovation to solving the challenging problems facing farmers today as they adopt sound sustainability practices. With more than ten years’ experience in R&D, Ms. Monserrate explains how metrics can be developed and strategies adopted by farmers committed to environmental stewardship. In this important program, we also define sustainability, outline proactive steps that the cotton industry can take to demonstrate its commitment to sustainability, and how BASF works to support industry sustainability initiatives. This is a fascinating program with one of the leading agricultural sustainability experts in the world. Hosted by Ray Daniels of BASF, and interviewed by Bob Antoshak, Gherzi Textile Organization.