MT 62: How To Stand Out & Destroy Saturation

The Money Transformer Show

How to stand out and destroy saturation

What’s booming?

My goal today: help you stand out.

The benefits are: lower lead cost, less competition, easier for people to remember you.

So what is the purpose of your business.

Facebook’s purpose was to connect people.

Wal-Mart was to lower prices.

Google wanted to know everything. They wanted to know when you was eating, pooping, drinking, breathing. That’s why they made that Google home.

Don’t tell me they ain’t listening. I’ve got one in my bed room and I was like, Talk to you soon babe.

And that little spy blurts out, take care!

I didn’t say, Hey Google.

Freaky.

But anyways. What is your daily mission as a business? What was your business born to do?

As a restraunt what was you born to do? Make people fat? We don’t need help with that. Some of us can drive by McDonald’s and breath in and that’s it.

As a car dealership are you trying to sell transportation? Uber does a better job for real cheap. I might get stabbed, but it was cheaper and he’s getting a one star.

What am I saying? You must do more than that. What is something that can changes lives dramatically?

Because when you stick with that message, it keeps you consistent. People know where to go to get that thing.

I mean if I drove up to Taco bell and decided not to sell tacos I’m going to get furious. I’m taking my bat and beating that lying drive thru sign.

You said spicy potatoe taco for a dollar and you changed your mind. You let the world down. No you can’t be like Taylor Swift and keep changing your style. People don’t like her for a reason.

You want to stay true to your message. And the moment your consistent with that And creative with that…. You’ll blow up.

It’s how you play the game.

My job is to help you stand out.

People are popping babies are your competition is growing everyday. They’re being born with computers in their hands and they’re spitting a 100 words a minute.

They’re creating a billion dollar business by 30. How are you going to stand out?

We stand out with our beliefs.

Our stories.

Our branding

Our presentation.

Our willingness to be different.

Our desire to spend ad money.

Our ever thinking on how to connect more everyday.

Our desire to live in people’s hearts and minds everyday.

That’s how we play the game.

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