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Episode Nine: Ibraheem Basir • A Dozen Cousins
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In episode nine, Accountfully's Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins' CO-Founder and CEO, Ibraheem Basir. Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.
He is no stranger to the complex food business, and has worked for large CPG companies. These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of "taste, health, and culture". It was also an untapped market in the food world.
Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals.
You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on the Accountfully blog: http://blog.accountfully.com/tag/meet-our-clients
The A Dozen Cousins Website: https://www.adozencousins.com
Accountfully's Client Spotlight on A Dozen Cousins: https://blog.accountfully.com/client-spotlight-a-dozen-cousins
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Chapters
1. Episode Nine: Ibraheem Basir • A Dozen Cousins (00:00:00)
2. Background on A Dozen Cousins (00:00:50)
3. Where the name "A Dozen Cousins" came from (00:01:13)
4. Where Ibraheem began his career (00:01:30)
5. The idea behind A Dozen Cousins (00:02:09)
6. The two reasons why Ibraheem chose beans (00:02:33)
7. The things Ibraheem has taken from his experience working at the large CPG brands (00:03:45)
8. The diverse areas Ibraheem works with each day (00:05:18)
9. The function Ibraheem enjoys the most (00:05:42)
10. ADC Sales channel overview and the strategic plan to launch in a certain order (00:06:33)
11. Ibraheem's favorite sales channel (00:08:52)
12. The KPIs and metrics ADC reviews in each channel and their schedule (00:10:21)
13. The core KPI across all channels (00:10:44)
14. How Ibraheem manages the time and focus across the various sales channels (00:11:42)
15. The evolution of the ADC team from contract, to part time, to full time (00:12:46)
16. How COVID changed A Dozen Cousins (00:14:05)
17. How Ibraheem views inventory (00:16:09)
18. The amount of SKUs ADC started with (00:17:57)
19. Future product plans for ADC (00:18:20)
20. Ibraheem's CPG Do and Don't list (00:19:30)
21. Where to learn more about A Dozen Cousins (00:22:43)
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