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How to create a brand that connects, resonates and sells as an artist - Tom Spark, E049
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In this episode I spoke with brand expert Tom Spark, about how we create successful brands as photographers that propel our artwork forward and drive authentic, but popular communication.
Together, we talked a lot about the web of content creation and online representation—how to strike the right notes of enthusiasm, authenticity and clarity, and why your 'divine spark' might just be the one thing that sets you apart from the others.
Other topics of value that we discussed, include:
- value propositioning
- T-shaped personal branding
- personal interests vs. professional needs
- connecting your quirks with success
- mental health as a digital creator
- communicating with integrity and purpose.
Listen to this episode for some great tips and tricks when thinking about your brand as a creative - a subject that often gets overlooked but is one of the most important things to nail if you want to be successful in your creative journey.
Find Tom's info here:
Instagram: @tomspark_
Website: https://hoo.be/tomspark
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Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Threads and TikTok or check out my website for my complete portfolio of work.
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Chapters
1. How to Build an Online Brand (00:00:00)
2. Entrepreneurial Integrity and Authenticity (00:08:44)
3. Navigating Social Media Authenticity and Purpose (00:18:35)
4. The Purpose of Pain and Branding (00:25:31)
5. The Art of Personal Branding (00:33:17)
6. Challenges of Photography Branding and Education (00:45:56)
7. Uniqueness and Branding in Photography (00:50:28)
8. Navigating Doubt and 'Should' in Life (00:56:08)
9. Long-Term Goals and Myth-Busting (01:07:51)
79 episodes
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