))
EP 70 – Unleashing Pet Health: Crafting a Customer-Focused Growth Journey with Stan Nazarenus & Alex Thelen
Manage episode 365395044 series 3235610
Content provided by WHU Entrepreneurship Center and Gerrit McGowan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WHU Entrepreneurship Center and Gerrit McGowan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us again for an exciting episode of the Most Awesome Founder Podcast as we dive into the captivating story of Alex and Stan, the founders of high-growth startup Mammaly, which tackles the complex issue of pet health.
Alex and Stan share how their shared vision led to a thriving direct-to-consumer business model and how collaborations are essential for their product development. Get ready for insights on customer understanding and hypotheses testing while rapidly scaling a startup. Take advantage of this fascinating episode packed with hands-on advice and inspiration for aspiring entrepreneurs.
We hope you have as much fun listening to the episode as we had to produce it!
Chapters:
(1:08) Welcome to Alex and Stan
(1:50) How did Alex and Stan meet?
(3:30) How did Stan choose Alex as a co-founder?
(5:55) The importance of having a shared vision
(8:53) The pain point behind Mammaly
(10:50) Mammaly’s collaborations with veterinarians and experts in product development
(15:35) How can you acquire the knowledge necessary to survive in this industry?
(17:05) Why is Mammaly a D2C business model?
(19:30) Understanding customer needs
(22:05) The process of hypothesis testing for Mammaly and the use of A/B testing
(28:05) Hypothesis testing regarding pricing and willingness to pay
(31:15) Increasing customer understanding with generative AI
(33:35) Challenges in navigating a fast-growing startup
(38:15) Stand explains the rule of 3 and 10
(41:15) What are skills that would be helpful to have learned at WHU
(44:28) The lack of content on organizational structure and communication in business classes
(47:50) Recommendations for books and podcasts
(49:15) Alex advises on a healthy balance for peak performance
(51:00) Podcast & book recommendations from Stan
(54:00) Outro
Guest recommendations:
Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success
Good To Great: Why Some Companies Make the Leap... and Others Don't
90 episodes
Share
