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Why you need more channels.....or not - Multichannel Success podcast S3e4
Manage episode 412803436 series 3556349
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This episode with David Kohn and Dan Burnham, together with David from Prospero about the ins and outs of eCommerce channels. We dove into the nitty-gritty of marketplaces, comparison shopping sites, affiliates, and the rising star of social commerce. Dan gave us the lowdown on how these channels are shaking up the digital shopping world, with a special shoutout to social networks like TikTok making big moves.
We also tackled the tricky topic of how businesses can navigate these channels to boost their brand without losing their unique voice or control over customer relationships. It's all about strategy, folks! Whether you're a fresh-faced brand or a seasoned player, choosing the right channels and managing them smartly is key to growth. And let me tell you, it's not a set-it-and-forget-it deal; these channels need some serious TLC to work their magic. So, stay tuned, keep learning, and let's ride the eCommerce wave together!
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