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283: How To Segment Your Email List The Right Way With Alexandra Edelstein

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Manage episode 247534630 series 1543721
Content provided by Steve Chou. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Chou or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store. What You’ll Learn Why blasting your entire list is bad Basic ways to segment your list How to maximize repeat purchases The main parameters used for segmentation Other Resources And Books […]

The post 283: How To Segment Your Email List The Right Way With Alexandra Edelstein appeared first on MyWifeQuitHerJob.com.

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473 episodes

Artwork
iconShare
 
Manage episode 247534630 series 1543721
Content provided by Steve Chou. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Chou or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store. What You’ll Learn Why blasting your entire list is bad Basic ways to segment your list How to maximize repeat purchases The main parameters used for segmentation Other Resources And Books […]

The post 283: How To Segment Your Email List The Right Way With Alexandra Edelstein appeared first on MyWifeQuitHerJob.com.

  continue reading

473 episodes

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