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Krystal Hauserman: The Creator Economy. How to Build Brands. Trends and What's Next.
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Today’s guest is Krystal Hauserman, who is a Global Chief Marketing Officer and Visionary Brand Strategist. Krystal focuses on brands rooted in pop culture, purpose and cutting-edge innovation and helps them unlock their power to build community and drive commercial success. She was named to Forbes Top 50 Most Entrepreneurial CMO 2023, Business Insider CMO to Watch 2022, Brand Innovators "Industry Innovator" 2022 and is also a 2x Cannes Lions Award shortlist and Clio Sports Sliver winner.
Krystal has built and scaled global marketing teams for hyper-growth startups (Paris Hilton's 11:11 Media, Fullscreen and Evil Geniuses) and multi-billion dollar Fortune 500 companies like Warner Bros. Discovery. She’s also crafted award-winning campaigns for the world's best consumer brands (the NBA, HBO, Hilton, Taco Bell, Klarna, Uber, Lyft, Nike, L'Oreal, NBC, Red Bull and more).
Krystal has been featured in many top-tier industry publications, such as Vogue Business, Vanity Fair, Politico, AdWeek, and The Hollywood Reporter, among many others.
Enjoy my conversation with Krystal.
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