Ep. 30: Meditations on Cloud Analytics - The Media Mantra Story

The New Builders Podcast

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The TV landscape has progressed far beyond the days of the Big Three television networks and single-TV households. For media companies, this wave of new cable channels and OTT providers, plus consumer behaviors like cord-cutting, has increased pressure to optimize programming schedules and hyper-target audiences for advertising purposes.

On this episode, Shiv Sehgal joins the New Builders Podcast to explain how RSG Media's (@RSGMediaSystems) Media Mantra platform, built on the IBM Watson Data Platform, enables media companies to process data on the fly.

Shiv discusses how Media Mantra processes Nielsen TV ratings and infuses it with data from new sources like Netflix and Hulu (7:47), the role of the dashDB data warehousing service in performing SQL jobs and bringing data together (11:38), the data science "horsepower" provided by Apache Spark (18:17), and how RSG Media got to the bottom of the NFL's viewership loss problem last fall (24:52).

Watch RSG Media CEO Mukesh Sehgal's keynote address from World of Watson 2016 on how the IBM Watson Data Platform powers Media Mantra.

Listen to the intro of this episode to hear about our upcoming trips to Game Developers Conference, SXSW and InterConnect, where we'll be hosting a welcome event, "Ideas on Tap."

You can find new episodes of The New Builders on developerWorks TV and SoundCloud. Find out more about IBM Cloud Data Services at IBM.biz/forbuilders. Contact hosts Doug Flora and Jim Young on Twitter (@DSFlora, @JW_Young) or email (dsflora@us.ibm.com, jwyoung@us.ibm.com). The show’s music is provided by School for Robots. Check them out at schoolforrobots.bandcamp.com!

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