From Gamer to Billion Stream Club as a DIY Artist/Producer

The New Music Business with Ari Herstand

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TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.

Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.

00:00 - Welcome

00:57 - Ari’s intro

04:19 - TheFatRat’s journey from music producer to viral sensation

10:03 - TheFatRat’s experience with remixing major artists

18:39 - Growing streaming numbers through others’ YouTube videos

24:34 - Monetizing music on YouTube

31:29 - Promoting music on YouTube and social media

41:40 - Picking the right distribution platform for you

52:24 - Dealing with royalties and how TheFatRat manages his career

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Connect with :

Instagram: https://www.instagram.com/thefatratofficial/

Threads: https://threads.net/thefatratofficial

X: https://twitter.com/thisisthefatrat?lang=en

TikTok: https://www.tiktok.com/@thefatrat

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

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