113 – How to Leverage Influencer Marketing to Promote Your Music – with Johnny Vieira of TribeFluence

The New Music Industry Podcast | www.MusicEntrepreneurHQ.com | with David Andrew Wiebe

“Influencer marketing” is a bit of a buzzword these days. But how does it apply to the music industry? Can a musician take advantage of influencer marketing to grow awareness for their music?

In this episode of The New Music Industry Podcast, I chat with Johnny Vieira, CEO & Founder of TribeFluence, and he explains why influencer marketing represents a significant opportunity for musicians.

Get in Touch with Johnny:

Johnny has graciously offered to speak with anyone who’s interested in taking advantage of influencer marketer to grow their career. You can get in touch with him at:

• [e-mail]
• [phone]

Podcast Highlights:

• 00:14 – Introductions
• 00:22 – How did you come to launch a tech company?
• 02:07 – What are some of the most challenging aspects of building a music career in the digital age?
• 03:16 – How does TribeFluence help musicians?
• 05:16 – How did the idea for TribeFluence come about?
• 09:10 – How do you define influencer marketing?
• 11:12 – How has influencer marketing evolved over time?
• 13:11 – Why should musicians focus on working with microinfluencers?
• 15:29 – Are there certain products that benefit more from influencer marketing?
• 17:30 – What are the best platforms for influencer marketing?
• 19:15 – What makes TribeFluence stand out from other tools?
• 20:57 – What’s the best advice you’d give to a musician utilizing your platform?
• 22:32 – What’s the biggest challenge you’ve experienced as an entrepreneur?
• 24:32 – What are the greatest victories you’ve experienced as an entrepreneur?
• 25:50 – Are there any books that have impacted you on your journey?
• 28:22 – Closing remarks

Transcription:

Coming soon.

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