What To Do If Your Brand Isn't Growing with host Sam Ogborn

The Next Big Thing

In this week's solo episode, Sam tackles a question she answers often: why isn't my brand growing? Let's face it: the last few years have been stressful. If you've been busy running your own brand, you know that it can be hard to zoom out and really see your brand with constructive eyes, especially in the midst of COVID, inflation, evolving consumer shopping habits, and more. That's why in this episode, Sam chats about how you can gut check yourself (and your brand) to ensure you have the forward momentum to succeed. What you will learn: The three biggest reasons why brands don't grow The principles you need to keep in mind so you don't get tunnel vision Why you might not want to blame current events for your lack of growth Why primary consumer research may not always be valuable Why establishing a business objective is so important How you can start to benchmark your brand toward your EOY objective Why all entrepreneurs should have some grace when evaluating growth Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/) Contact us - [e-mail]