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Episode 5 - Janine Benyus: Innovation Inspired by Nature
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Janine is what she likes to call a "biologist at the design table". who in 1997 authored, Biomimicry: Innovation Inspired by Nature, a book that remains extraordinarily relevant to this day. In short, Janine and the Biomimicry Institute solve some of the worlds most complex design problems by looking to the natural world and its endless database of evolutionary solutions.
Since 2003, they have been bringing nature’s sustainable designs to 250+ clients including Boeing, Colgate-Palmolive, Nike, General Electric, Herman Miller, HOK architects, IDEO, Interface, Natura, Procter and Gamble, Levi’s, Kohler, and General Mills.
In this episode, you will learn how a Galapagos shark, a peacock, and even your everyday forest hold the answers to incredible innovations in design and communications.
SHOW NOTES:
Janine Benyus - TEDGlobal 2009
Biomimicry Institute
AskNature - A Biological Database
Biomimicry: Innovation Inspired by Nature
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