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Hats Off To This Guy with New Era’s Colie Blake
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Enjoy our deep dive into the long game of creating fashion-forward accessible product lines; marketing collaborations, and a fun round of tastemaker predictions for 2017. It was our esteemed pleasure to discuss branding and the brilliant strategies that go into the most iconic ath-leisure accessories with New Era’s Colie Blake.
Listen in as we discuss:
- Home Depot gets Fresh big mad (16:29)
- Lifestyle brand story building (21:29)
- The thought process of a limited release (39:58)
- The top brand shifters of tomorrow (61:00)
Mentioned in this Episode:
Austin City Limits Music Festival
Jay-Z performs Wonderwall – Glastonbury
Donald Glover Interview – Fast Company
Quotes from this Episode:
“[What] these brands miss. You have to make [fashion] accessible. Homegrown things, really get it out there. If someone blows up you hope that that collaboration continues. ” ~ Colie Blake
“They don’t think about the next thing. A lot of people are hype beasts.” ~ Colie Blake
“All the theories about the possibilities of where streaming could go is actually so fascinating. ~ Dion
“Have we ever seen a truly marketable football player besides Deion Sanders and Bo Jackson?” Fresh
“[Donald Glover] made a statement saying he only has a few more years to be dangerous. I took it as ‘I only have a few more years to be fearless’…[If he just says] I’m going to make these choices and put them on display. I feel like people would follow the fuck outta him.” ~ Dion
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