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Improving UX Starts with Empathy with Assaf Karmon
Manage episode 394756147 series 3336087
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We had the privilege of spending some time and getting to know Assaf Karmon CEO & Co-founder at Turno.
Assaf shares his journey from a background in software engineering to solving problems in the short-term rental industry.
The property care aspect of vacation rentals is complex and can be daunting to those ill-informed or to those who just "wing it". Turno is an amazing resource for property managers and hosts
Additionally, we're excited to welcome Turno in as a new no BS show sponsor!
Give it a listen!
Visit this link for a $150 Offer for New Turno Users https://turno.com/noBS
Episode Highlights
- Assaf elaborates on Turno's evolution, starting with a focus on scheduling and property care
- We discuss Turno's collaboration with Airbnb which allows for a seamless experience for their users.
- Assaf emphasizes the importance of user experience and empathy in creating software solutions
- We inquire about Turno's scaling strategy and global reach.
- Assaf attributes success to luck, persistence, and taking opportunities while maintaining a vision.
- Assaf stresses the importance of staying disciplined, focusing on core features, and not overcommitting during the scaling process.
- John and Assaf discuss the challenges of avoiding overengineering and overpromising in response to customer requests and the Importance of staying true to the company's initial vision and North Star
- Assaf emphasizes the need for focus and avoiding distractions in business and Mateo adds insights on the importance of perfecting and refining the core product
- Assaf compares this stage to Airbnb's journey of making incremental improvements and refining user experiences.
Episode Sponsor
- Turno
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