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Episode 24: How to Use Video to Engage Supporters, with Michael Hoffman
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The worlds of online and even traditional media are crowded with information and misinformation. Competition for attention is at an all-time high and trust, arguably, at all-time lows. Creating genuine connections and convincing people to support your cause only gets harder every day. One of the most effective mediums for conveying stories that drive empathy and action today, is video. Once reserved for big-budget galas, video is increasingly accessible. In fact, most of us carry powerful video cameras in our pockets all the time.
This week’s Nonprofit Hero Factory guest, Michael Hoffman, is on a mission to make capturing a nonprofit’s communities’ stories through video as easy as visiting a website or pulling out your phone. Michael joins Boris to talk about why video works, best practices, and how to get the most out of your nonprofit’s stories to create more heroes for your cause.
Episode Links and Shownotes: https://nphf.show/ep24
What we discussed:
- The advantages of video
- How stories create great impact through videos
- Who is the real hero for your cause?
- Know where your audiences are
- Strengthen your organization’s relationship with donors
- Why real personal stories are more effective
53 episodes
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