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Episode 33: The Role of Curiosity in Major-Gift Nonprofit Fundraising, with Rhea Wong
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Studies have shown that as much as 88% of a nonprofit’s donated funds come from just 12% of their donors. That trend is only increasing, as a larger portion of all donations is coming from high-net-worth individuals. Each nonprofit might define a major gift at a different level based on their budget, but the need to cultivate and maintain relationships with major gift donors is undeniable.
Unlike clearly defined grant applications or other sources of funding, donors are individuals without instruction manuals, and they want to be treated as such (and not as checkbooks). How can a nonprofit fundraiser identify prospective major gift donors and what does it take to build a relationship?
Major gift fundraising consultant Rhea Wong teaches people how to (and how to love) major gift fundraising. She believes it comes down to having a system and developing a curiosity mindset, and she joins us this episode to lay out an effective approach to both.
** Episode Links and Shownotes: https://nphf.show/ep33 **
What we’ll be discussing:
- Why focusing on high-net-worth individuals is not as hard as it might sound
- What is considered a major gift for a nonprofit
- How to identify and qualify major gift prospects
- What to put in your Major Gift Donor avatar
- How to treat major-gift donors as people with curiosity
- Building relationships with donors
- Stewarding donors after a gift
- Becoming a Curious Chameleon
53 episodes
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