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The NTM Growth Marketing Podcast #72 "What's New in Digital with Kris Palouda"
Manage episode 394070228 series 3033094
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Kris discusses the benefits and uses of innovative AI tools in digital marketing with Andrew. She introduces "add creative AI," likening it to an advanced Canva, which automates the creation of numerous ad variations. Kris has found success using this tool in campaigns, noting it significantly reduces costs and time compared to traditional design workflows.
Kris also touches on eye-tracking and color trends for optimizing ad impact on platforms like Facebook. Despite potential efficiency gains, she emphasizes the importance of human oversight in finalizing ad creatives, especially for checking nuances like spelling errors.
She also discusses "midjourney," an AI that customizes images to a user's specific style, and she highlights its superiority to Dolly for creating realistic images suitable for advertising. She expresses her preference for midjourney due to better detail in images and a wider range of editing features.
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