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The NTM Growth Marketing Podcast #74 "Navigating the Great Outdoors of Marketing with Joe Mehl, Alliance RV"
Manage episode 396924761 series 3033094
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“We’re not just building a product that the market needs; we’re building a product that the market already has, technically. But… we’re taking it a step further and we’re actually caring about the customer beyond the sale of the product.” -Joe Mehl
With over a decade of experience in marketing, Joe Mehl stands out as a seasoned professional in the field. His expertise lies in social media branding and growth, making him a key player in the ever-evolving landscape of digital marketing. Joe’s journey in marketing reflects not only a commitment to professional growth, but also a deep appreciation for the personal connections that make life truly meaningful. In this interview, Joe discusses the company's growth, which is attributed to listening to customers and delivering an RV ownership experience that truly supports them beyond the sale, especially when issues arise. Joe’s marketing approach for RVs taps into the emotional connections people make with the vehicles and the experiences they enable, such as travel and family time. He utilizes various social media platforms for brand awareness and engagement, depending on where the audience's attention is found, with YouTube catering to an older demographic and quick videos aimed at a broader audience.
Website: https://alliancerv.com/Facebook: https://www.facebook.com/AllianceRVs LinkedIn: https://www.linkedin.com/in/joe-mehl-a0498832/ Instagram: https://www.instagram.com/alliance_rv/
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