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The Challenger Sale by Matthew Dixon and Brent Adamson (S02E10)
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Think back to the last sales call you received. Maybe not the highlight of your day, right? But what if the person on the other end of the line valued your time, deeply understood your problems, and challenged you to make your business better? Yeah, it's still a sales call, and yea, it'll never be the best moment of your day. But what if it were possible to take these conversations, and make them more constructive, better for everyone involved? What if we took sales, and reimagined it? This week, Ryan spoke with Glen Cornell, who tells us how the sales world is undergoing a shift with the potential to improve the experience for everyone. We discussed a book called The Challenger Sale, by Matthew Dixon and Brent Adamson. If you're in sales, this book might just revolutionize your understanding of what it means to connect with customers. And even if you're not in the world of business, get ready for a rare peek behind the curtain, inside the mind of a salesperson.
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