Esports Biz Summit: Creating Smarter Esports Partnerships - Tips for Brand Marketers with Jordan Udko and Maik Kaehler

The Official Esports Show with gootecks, Zorine, and Slasher

Influencer partnerships are evolving quickly from didactic “paid placement” campaigns that simply display the influencer and the product together to in-depth programs that tell inspiring and aspirational stories. In this session, we’ll show you how—and why—some of the leading sponsors in esports are leading with storytelling in their campaigns. We’ll show real-world examples of winning campaigns and we’ll unpack what worked and how you can apply current best practices.

Speakers:

• Jordan Udko, EVP Commercial Partnerships, Cloud9 Esports, Inc.
• Maik Kaehler, Chief Creative Officer & Founder, MOON TO MARS

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