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#060 Unlocking the eSports goldmine — Barry Louzada

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Content provided by Solid Gold Podcasts #BeHeard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solid Gold Podcasts #BeHeard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do the names League of Legends, Counter-Strike, Dota, Fortnite, and Call of Duty mean anything to you? If not, you could be missing out on something massive.
The global esports market was valued at $1.39 billion in 2022 and is projected to reach $3.96 billion in 2023. The global esports audience is expected to reach over 500 million in 2023. Esports and gaming compete with the biggest sponsorship opportunities in traditional sports and many brands have zero idea how to participate.
In SA, the esports and gaming landscape is emergent, vibrant and an exciting unmined possibility for forward-thinking brands. In this episode, I speak to SA esports pioneer Barry Louzada about his vision for what the industry could look like, now and into the future. Mettlestate · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 375707877 series 2702151
Content provided by Solid Gold Podcasts #BeHeard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solid Gold Podcasts #BeHeard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do the names League of Legends, Counter-Strike, Dota, Fortnite, and Call of Duty mean anything to you? If not, you could be missing out on something massive.
The global esports market was valued at $1.39 billion in 2022 and is projected to reach $3.96 billion in 2023. The global esports audience is expected to reach over 500 million in 2023. Esports and gaming compete with the biggest sponsorship opportunities in traditional sports and many brands have zero idea how to participate.
In SA, the esports and gaming landscape is emergent, vibrant and an exciting unmined possibility for forward-thinking brands. In this episode, I speak to SA esports pioneer Barry Louzada about his vision for what the industry could look like, now and into the future. Mettlestate · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

65 episodes

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