Amazon Customer Engagement Tool | Episode 4.

The Online Seller Podcast

Elevate your Amazon business with the innovative Amazon Customer Engagement tools. Seize the opportunity to gain insights and strategies that can propel your Amazon business forward by accessing unique customer engagement features Amazon now offers to 3rd party sellers for the first time!

In this episode of the Online Seller Podcast, we delve into the powerful capabilities of Amazon Customer Engagement tools for sellers looking to enhance their online presence. Learn how to engage directly with your customer base on Amazon. Utilize Amazon's sophisticated tools to create personalized email campaigns, reaching out to customers who have shown interest in your products. Discover how to effectively boost customer loyalty and drive repeat purchases by leveraging Amazon's rich data insights, previously unavailable to 3rd party sellers. This episode of the Online Seller Podcast unpacks all you need to know about maximizing the potential of Amazon Customer Engagement tools.

00:00 Introduction
02:19 The customization of emails is both a pro and a con
03:25 Purchase rate engagement is similar to cold email
04:39 There is little added effort or cost required
06:07 Key requirements to use the tool
06:42 How to use the Customer Engagement Tool
09:04 The four Audience Types
11:58 Matt's take on the Audience Types Amazon offers in this tool
14:04 Some audience types are unavailable until you meet specific criteria
14:46 Adding a product ASIN to the Customer Engagement Tool
15:40 Amazon will pull artwork and descriptions from the product's page
16:59 Amazon only offers two email subject line options
18:06 This requires very little time for potential incremental sales
19:04 There seem to be zero downsides to this, especially since it's free to use

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📚 Resources:
- https://www.onlinesellerconsulting.com/posts/amazon-customer-engagement-tool
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

📖 For more resources and tips, check out:
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

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