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S1E4: Experts from WeWork and Brex Talk Marketing: Getting the Most Bang for your Buck

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Manage episode 239203677 series 2519519
Content provided by Neil Devani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil Devani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week’s edition features Christiana Rattazzi, Head of Technology Marketing at WeWork, the leading coworking company with a valuation of $47 Billion and a rumored impending IPO after almost $8 billion in financing. Also joining the show is Elenitsa Staykova, VP of Marketing at Brex, another fast growing unicorn that is the leading provider of credit cards to startups and tech companies.

In this episode, Christiana and Elinitsa explain how marketing works, how to get into and succeed in a marketing career, and how founders should think about hiring and managing the marketing function. With their experiences at two of tech’s biggest and most innovative marketers, WeWork and Brex, this episode is packed with broad perspectives and deep insights.

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 239203677 series 2519519
Content provided by Neil Devani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil Devani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week’s edition features Christiana Rattazzi, Head of Technology Marketing at WeWork, the leading coworking company with a valuation of $47 Billion and a rumored impending IPO after almost $8 billion in financing. Also joining the show is Elenitsa Staykova, VP of Marketing at Brex, another fast growing unicorn that is the leading provider of credit cards to startups and tech companies.

In this episode, Christiana and Elinitsa explain how marketing works, how to get into and succeed in a marketing career, and how founders should think about hiring and managing the marketing function. With their experiences at two of tech’s biggest and most innovative marketers, WeWork and Brex, this episode is packed with broad perspectives and deep insights.

  continue reading

20 episodes

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