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Orange's first trees, planted in huge underground cells
Manage episode 292551119 series 2834317
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Orange is famous for its has beautiful street trees, but how do you prevent a tree damaging surrounding infrastructure lie footpath and roads?
In a first for Orange, new underground cells are being installed to let trees grow to be healthy without tree roots impacting the neighbourhood.
Also today's Orange's tourism marketing arm, Orange360, makes use of data harvested from mobile phones to better target its messages tp attract visitors.
We find out how the company that provides that data makes sure the phone user can given their consent.
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