Formerly The Accidental Creative. Being a creative professional should be the greatest job in the world. You get to solve problems, express yourself, bring something new into the world and you get paid to do it. What's not to love. Yet every day, creative pros face, tremendous pressure and uncertainty. The temptation is just to play it safe, surrender to distraction and settle for less than your best daily creative is about making sure that's not your story. Each episode focuses on a topic r ...
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Content provided by Harvard Business School Online. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School Online or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Jill Avery on Building a Winning Brand Portfolio
Manage episode 383534523 series 3516299
Content provided by Harvard Business School Online. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School Online or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott overcame the challenge of managing its robust 30-brand portfolio.
GUEST
Jill Avery, Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator
RESOURCES
Credential of Leadership, Impact, and Management in Business (CLIMB) program, HBS Online's most comprehensive offering featuring Avery's Personal Branding course (https://hbs.me/2x4kp65m)
"The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" (HBS case co-authored by Avery) (https://hbs.me/2p92p27a)
Related HBS Online blog posts:
What Are Mergers & Acquisitions? 4 Key Risks (https://hbs.me/2p9dyyz8)
3 Business Strategy Examples to Inspire Your Own (https://hbs.me/4unctjjj)
CORe vs. CLIMB: Which HBS Online Credential Program Is Right for You? (https://hbs.me/yb9js7eu)
Watch this episode on YouTube: https://hbs.me/5yaat7mw
14 episodes
Share
Manage episode 383534523 series 3516299
Content provided by Harvard Business School Online. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School Online or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott overcame the challenge of managing its robust 30-brand portfolio.
GUEST
Jill Avery, Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator
RESOURCES
Credential of Leadership, Impact, and Management in Business (CLIMB) program, HBS Online's most comprehensive offering featuring Avery's Personal Branding course (https://hbs.me/2x4kp65m)
"The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" (HBS case co-authored by Avery) (https://hbs.me/2p92p27a)
Related HBS Online blog posts:
What Are Mergers & Acquisitions? 4 Key Risks (https://hbs.me/2p9dyyz8)
3 Business Strategy Examples to Inspire Your Own (https://hbs.me/4unctjjj)
CORe vs. CLIMB: Which HBS Online Credential Program Is Right for You? (https://hbs.me/yb9js7eu)
Watch this episode on YouTube: https://hbs.me/5yaat7mw
14 episodes
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Similar to The Parlor Room
Formerly The Accidental Creative. Being a creative professional should be the greatest job in the world. You get to solve problems, express yourself, bring something new into the world and you get paid to do it. What's not to love. Yet every day, creative pros face, tremendous pressure and uncertainty. The temptation is just to play it safe, surrender to distraction and settle for less than your best daily creative is about making sure that's not your story. Each episode focuses on a topic r ...
…
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Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
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…
continue reading
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…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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continue reading
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