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The PARTNERNOMICS Show - Episode 9 - Bob Moore, Co-Founder & CEO @ Crossbeam

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Manage episode 326680489 series 2778311
Content provided by partnernomics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by partnernomics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

In this episode the duo debates the 4 questions below:

  1. Compensation: The average comp for a partnering pro in the US is $177k. Is this too high or too little?
  2. Failure: Some studies suggest that 80-90% of partners in a channel program provide no value. Why and what should be done to address this?
  3. Events: Has COVID caused us to rethink virtual events?
  4. Innovation: Is the “innovation process” different in an ecosystem-focused organization vs a traditional-minded org?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 326680489 series 2778311
Content provided by partnernomics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by partnernomics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

In this episode the duo debates the 4 questions below:

  1. Compensation: The average comp for a partnering pro in the US is $177k. Is this too high or too little?
  2. Failure: Some studies suggest that 80-90% of partners in a channel program provide no value. Why and what should be done to address this?
  3. Events: Has COVID caused us to rethink virtual events?
  4. Innovation: Is the “innovation process” different in an ecosystem-focused organization vs a traditional-minded org?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)

  continue reading

100 episodes

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