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Penta pop: The Taylor Swift economy
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This week's episode of What's At Stake examines the phenomenon known as the Taylor Swift economy. Host and Senior Partner Kevin Madden sits down with colleagues Isabel Nieves, Runal Patel, Bianca Schwam Auriemo, and Camryn Banks to analyze how Taylor Swift's latest album, "The Tortured Poet's Department," demonstrates her impact beyond music and into economic ecosystems across industries and global markets. The group also broke down the album's reception and the work involved in promoting and protecting Swift's brand.
The team then dives into the businesses, entrepreneurs, and individuals whose livelihoods depend on the entertainment empire Swift has built, including concert venues, endorsing brands, and ultimately, cultural influence.
Music, business, and culture are all examined in this exciting episode—centered on the one-and-only Taylor Swift. You don't want to miss it!
Chapters
1. Penta pop: The Taylor Swift economy (00:00:00)
2. Taylor Swift Economy in Music" (00:00:06)
3. Evolution of Music Consumption and Records (00:10:36)
4. The Power of Publicity (00:19:34)
5. Lessons in Brand Management and Communication (00:27:41)
6. Taylor Swift (00:38:10)
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