Aberlour (EP.36)

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Manage episode 257123913 series 2460891
By Pernod Ricard and Tavarus Hogans. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand. He and Tavarus Hogans discuss:

Brand CEP: Louder than words

Top facts:

• Double Cask, double depth

• James Fleming founder story

Recent brand news:

• Launch of A’bunadh Alba and Top 5 award

• Pack restage

Social calls to action

• Follow @ Aberlour_US

• Get your whisky portrait customized coaster at AberlourLouderThanWords.com

Any social handles/hashtags to follow

• #Aberlour

• #LouderThanWords

• @Aberlour_US

41 episodes