The Art of the Introductory Email with David Williams, Chief Development Officer for the College of Liberal Arts at Purdue Research Foundation, Purdue University

The Philanthropy212 Podcast

David Williams is the Chief Development Officer for the College of Liberal Arts at Purdue Research Foundation, Purdue University. For over 15 years, David has been responsible for designing and implementing a comprehensive advancement program for ten academic units that comprise the College of Liberal Arts.

In this episode…

Something fundraising officers find most difficult, but crucial, is setting up the donor visit. How do you schedule successful donor visits? Some opt for phone calls, but run the risk of donors not answering the phone. Conversely, when they do talk on the phone, a face-to-face meeting becomes unnecessary.

How, then, do you set up the all-important face-to-face donor visits effectively? David Williams, Chief Development Officer for the College of Liberal Arts at Purdue University’s Purdue Research Foundation, has found success using the art of the introductory email—and is here to share his playbook.

Listen to this episode of Philanthropy212, as host Penny Cowden chats with David Williams, Chief Development Officer for the College of Liberal Arts at Purdue University’s Purdue Research Foundation, about the art of the introductory email. David shares why the email is more effective than phone calls and letters, how to structure the email, what to do during and after the donor visit, and more.