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#62, Nick Papanicolaou, founder No Sleep Beverage liquor incubator, former mergers & acquisitions at Pernod-Ricard USA
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UPDATE SUNDAY 28 April - fixed the audio, which cut out at 15mins on Friday & Saturday.
The full 1 hour 45min session is now live!
Nick Papanicolaou just founded No Sleep Beverage, an innovative incubator taking minority investments in liquor brands in order to add value by combining his own entrepreneurial experience with big-company expertise, in a unique, nimble company.
Their initial portfolio includes Barr Hill Gin, Solento organic tequila and Nine Banded American whiskey.
Nick previously headed up M&A at Pernod USA in the period when they acquired Del Maguey mezcal, Smooth Ambler whiskey, Castle Brands (including Gosling's rum and Jefferson's whiskey) and Monkey 47 gin, among others.
We sat down to talk about if MBAs are worth it, if Big Liquor can actually innovate, if niche spirits have a shot, the role of compliance in US liquor firms, what happens after a brand gets bought, and a bunch more - enjoy!
No Sleep Beverage: https://www.nosleepbeverage.com/
No Sleep Beverage on LinkedIn: https://www.linkedin.com/company/no-sleep-beverage/
Contact No Sleep Beverage: eyesopen@nosleepbeverage.com
Get in touch with Duff!
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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org
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