Shawna Bruce - MD Bruce and Associates

The PIO Podcast

Shawna Bruce brings her clients 40 years of risk and crisis communications, public information, and media relations experience. Shawna served as a Public Affairs Officer in the Canadian Armed Forces before transitioning to Dow Chemical Canada's National Public Affairs Leader, where she was responsible for corporate communications and support to Dow's petrochemical sites across Canada.

Today, Shawna runs her own consulting business focusing on helping organizations boost their confidence and communication capacity during crises. She is also a curriculum writer and instructor for courses at NAIT (Northern Alberta Institute of Technology) and the Justice Institute of British Columbia, sharing her knowledge and expertise with aspiring professionals.
A true believer in giving back to your community Shawna volunteers as a Board Member for the North East Region Community Awareness and Emergency Response (NR CAER) mutual aid group, First in the Field (a Veteran's Organization founded by her family), ForVeterans Advisory Council (University of British Columbia) and is newly appointed Associate Board Member with the Concordia University of Edmonton.
Shawna is a graduate of Carleton University (Mass Communications), Algonquin College (Public Relations Diploma), the Defense Information School (DINFOS - US), and Royal Roads University (MA Disaster and Emergency Management).
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This Is Propaganda
Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!
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This episode is sponsored by John Guilfoil Public Relations. From crisis communications to website development; visit our website JGPR.net or call 617.993.0003

Chapters

1. Shawna Bruce - MD Bruce and Associates (00:00:00)

2. [Ad] This Is Propaganda (00:13:03)

3. (Cont.) Shawna Bruce - MD Bruce and Associates (00:13:42)