The Secret to Being In Demand

The Platform Giant Show - Public Speaking and Communication Skills to Build Thought Leadership and Your Personal Brand

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8y ago 30:08

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On Content

Information wants to be free. If people want your content they can go out and piece it together. Your value comes from being the person who organizes information for people. People don't come to you because of what you know, they come to you because you make it easy for them to learn.

On Being the Best

Multiple streams of income are good, but what's even better is being the best at what you do. Whether you have multiple streams of income or not, when you're the best, you have income security.

If you want to be the best, you have to enjoy what you do or it's going to be tough road.

You also have to stay interested in what you do by immersing yourself in it. If you're obsessed with the topic, it makes it a lot easier to become the best at it.

On Being a Digital Nomad

The old model doesn't work like it did. The efficiencies created by the Internet make it possible to create your own security. You don't have to rely on someone else for what you need.

The traditional model is less secure because you rely on someone else. The best course is to get really good at what you do so you don't have to rely on someone else. When you're the best, you'll be in demand.

Follow Sarah on Twitter: @petersonsar unsettle.org Sumome.com

Articles Mentioned Your Guide To The Nine Types Of Testimonials (w/Examples) The 12 Ways to Build Social Proof (From Scratch): A Sumo-Sized Guide

78 episodes

#Digital Marketing #Tech #Industries #Careers #Business #Communication #Presentations #Publicspeaking #Shane Purnell