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How to break into the brain of an audience with Ben Moorsom
Manage episode 397456281 series 3344585
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Segment 01 – The Problem
Here’s the problem…
I just helped my company launch a brand new marketing campaign – advertising, social media, PR, the whole thing. The numbers are trending really well. But something feels off, and I can’t quite place it. Any thoughts?
Segment 02 – Secrets
How do engagement and attention actually work? Ben’s got a few surprises for you.
Segment 03 – Levels of Engagement
What are Adverse, Selective and Deceptive levels of engagement – and how to they affect your work?
Segment 04 – The Final Level
Reach for the brass ring – learn what Affecting Engagement is (and what it’s all about).
Chapters
1. Segment 01 - The Problem (00:00:00)
2. Segment 02 - Secrets (00:14:14)
3. Segment 03 - Levels of Engagement (00:27:54)
4. Segment 04 - The Final Level (00:37:10)
107 episodes
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